How to become a franchisee

Read more about our franchise offer and how to apply.

“The Stars experience offers a perfect mix of food, drinks, and sports in a relaxing environment. Everything is carefully thought out in every detail and really hard to beat. That's exactly why we choose to join the Stars family. ”

- Theo, Franchisee Stars and Stripes Kalmar

The Stars and Stripes Story

We have always loved the American restaurant culture, and with hearts full of magical sports moments, we chose to begin our journey within O'Learys in 1999. During 10 years as a franchisee, we created an incredible amount of knowledge and experience within the industry.

 

The idea of Stars and Stripes was born in September 2009 after several tours of the United States, and numerous visits to sports bars and more modern steakhouse restaurants. The biggest inspiration source was found in Denver, Colorado.

The premiere of the first Stars and Stripes restaurant took place at Stortorget in Karlskrona in the spring of 2010.

The recipe was really simple, we focused on what we like; good American food, service system where all guests are seen, an informal and comfortable restaurant atmosphere, and topped with great sports and games.

The first night in Karlskrona was a massive success and we realized that our concept could work in more places throughout Sweden. The Stars and Stripes Trademark was therefore formed the following year. We joined the Swedish Franchise Association and worked hard to secure the foundation we knew was needed to create a successful franchise chain.

WHAT WE OFFER YOU

BEFORE YOU OPEN

Location

Geographic exclusive right.

RESOURCES

Operations & Employee Manual, Access to our terms with partners / suppliers, budgeting tools, mail, website and intranet.

CONSULTING

Physical support at start-up
Support in discussions with property owners and financing.

RESTAURANT

Floor plans and interior
design concepts.

WHAT WE OFFER YOU

AFTER YOU OPEN

Dialogue

Weekly newsletters, Telephone meetings, Monthly meeting, and Conference.

Marketing

Campaigns, Promotions, Asset Library, Access to marketing agencies.

Visits & QA

On-site visits 3-4 times
a year. Quality checks internal and external.

Training

We offer training in various areas both internally and through partners.

Development

We are a franchise chain with high ambitions that loves to learn and grow.

BECOME A FRANCHISEE

WHAT WE EXPECT

We are looking for you who are down to earth, serious and with a good reputation in the local area and in the industry, where trust, commitment, and desire for continuous development are driving forces.

When we create new collaborations, we mainly look at:

  • Business Skills
  • Attitude, personality, and basic values
  • Experience from owning a business and/or franchise
  • in working with a restaurant, concepts and chain operations.
  • Management style
  • Financial expertise
  • Economic / financial conditions
BECOME A FRANCHISEE

WHAT WE EXPECT

We are looking for you who are down to earth, serious and with a good reputation in the local area and in the industry, where trust, commitment, and desire for continuous development are driving forces.

When we create new collaborations, we mainly look at:

  • Business Skills
  • Attitude, personality, and basic values
  • Experience from owning a business and/or franchise
  • in working with a restaurant, concepts and chain operations.
  • Management style
  • Financial expertise
  • Economic / financial conditions
Financing

Let's talk money

SIGN-UP FEE TOTAL INVESTMENT SIZE ROYALTY
335 000 SEK* 6-8 mkr 300-450m2 3,5% of net sales

* We can offer some financial assistance, provided that you have 25-35% of the total investment.

SIGN-UP FEE: 335 000 SEK*
TOTAL INVESTMENT: 6-8 mkr
SIZE: 300-450m2
ROYALTY: 3,5% of net sales

* We can offer some financial assistance, provided that you have 25-35% of the total investment.

WE ARE GROWING

AVAILABLE LOCATIONS

Stars and Stripes are currently available in 5 locations in Sweden: Karlskrona, Kalmar, Vänersborg, Vallentuna and Växjö.

Right now we are looking for franchisees in:

  • Stockholm
  • Göteborg
  • Malmö
  • Västerås
  • Uppsala
  • Örebro
  • Gävle
  • Umeå
  • Karlstad
  • Helsingborg
  • Kristianstad
  • Halmstad
  • Jönköping
  • Linköping
  • Norrköping
  • Finland
  • Norge
  • Danmark
  • Polen
WE ARE GROWING

AVAILABLE LOCATIONS

Stars and Stripes are currently available in 5 locations in Sweden: Karlskrona, Kalmar, Vänersborg, Vallentuna and Växjö.

Right now we are looking for franchisees in:

  • Stockholm
  • Göteborg
  • Malmö
  • Västerås
  • Uppsala
  • Örebro
  • Gävle
  • Umeå
  • Karlstad
  • Helsingborg
  • Kristianstad
  • Halmstad
  • Jönköping
  • Linköping
  • Norrköping
  • Finland
  • Norge
  • Danmark
  • Polen

APPLY TO BECOME A FRANCHISEE

Fill out the form to start your journey towards becoming a part of the Stars and Stripes family.

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